The classic story on the World of Photography

The Future of Memories 
IN THE BEGINNING WAS LEICA "Pictures record time, capturing moments in the stream of the eternity. They remind us " of what was; remind us of the past. That's why we take photographs. One hundred years  ago, photography was a rare amateur pursuit - difficult, clumsy, and complicated.Leica" changed that. Radically.In 1913 the engineer Oskar Barnack developed the original Leica.  "The camera was small, light, sturdy and easy to use. But the pictures were great. Barnack's" ingenious invention marked the beginning of photography as we know it today.Everyone takes photographs. Everywhere. Leica was the world's first successful small format camera.

THE FUTURE BELONGS TO LEICA S2        
Leica has just one standard: top quality.All the innovations and developments in the long history of the company were measured uncompromisingly against this standard.At the  Photokina exhibition in 1996, as the first digital compact camera with their poor image. quality still dominated the market, Leica presented the first and only digital camera in the world with 40 million pixels: the LEICA S1 high-performance scanner camera. Its image  quality is still legendary today. At Photokina 2008, Leica once again demonstrated how consistently its own quality standard can be met in the 21st century. The technology study LEICA S2 is the first camera in leicaPro-Format.







   
BACK TO THE BEGINNING
DIGITAL PHOTOGRAPHY MADE IN GERMANY
The confidence in the power and quality of the brand thus rests solidly upon a new foundation. The large investment in the expansion of a new location is a visible sign of this new start. Starting in 2010, Leica Camera AG will again be headquartered in Wetzlar. Leica is returning to its roots. Back where it all began, Leica will write a new chapter in the history of photography.